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Kustom Signals
Website Redesign
Kustom Signals is an American company that provides law enforcement agencies with high-quality traffic safety equipment. Their product range includes radar systems, LIDAR (light detection and ranging) devices, in-car video systems, body-worn cameras, and speed awareness trailers.
Problematic
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Website designed over 15 years ago. Fails to reflect over 50 years of market reputation.
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Confusing structure discourages the use of engagement.
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Low conversion rate due to lack of calls to action.
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Blog content aids SEO but users are distracted before accessing it.
Methodology
User Profile
American police agency directors and senior assistants, aged 35 to 55, primarily use desktops over mobile devices. They are keenly interested in learning all the details about police products.
Solution
•Redefine the product pages with clear navigation from the menu and create product categories.
•Improve the blog page to drive more traffic to the website.
•Although the company no longer innovates, it remains a market leader, so it is necessary to improve communication and highlight the importance of their service.
•Increase calls to action to close deals with sales agents.
Let's create something
impactful together!
Do you have any questions or projects in mind?
Feel free to contact me to collaborate together on your next creative challenge!
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